Many business people, especially small business owners, find themselves in a quandary in regard to marketing their businesses in the 21C. A lot of the traditional advertising options are no longer viable in today’s world. Newspapers are fast going out of business and many magazines are following suit. This leaves a great hole in the print advertising range of options. Print is going the way of the dodo. Broadcast television remains a premium advertising channel for larger businesses that can afford this medium. Subscription TV is a platform for more modestly priced advertising. Radio remains relevant whilst Australians continue to listen to the radio in their cars. The future of advertising is really with search engine marketing.
Marketing Matters in the 21C
Technology and its rapid rate of innovation has seen a changing media landscape and therefore a vastly different range of advertising options for business. Mobile phones, those little screens, are fast becoming the most apt platform for advertising in the western world. Search engine marketing puts ads conveniently into the hands of consumers wherever they may be located. These ads do not make as big an impact as TV or radio ads but they reach a targeted audience 24/7. Keyword SEO marketing campaigns, whether via Google AdWords or Facebook advertising, are the future of advertising.
Social Media is Extending the Reach of Word of Mouth Marketing
Marketing businesses like franchises has changed the landscape, when it comes to our large urban centres around the country and globally. Businesses with more outlets in a range of geographic locations are servicing our communities. Social media is a major player in the new face of marketing. Platforms like Facebook, Twitter, Instagram and Pinterest are replacing or extending word of mouth, which has always been the most powerful form of marketing.
Community & Networking
Complementary medicine is a booming new industry in the 21C and this is being served by a variety of marketing mediums. The future of advertising for this sector is largely serviced by search engine marketing and social media. The whole idea of community and networking is intrinsically involved in the identity of alternative medicine. This is a grassroots phenomenon, led by the people rather than any part of the medical profession. It has grown up in defiance of the big pharma driven allopathic medicine model. Time poor doctors handing out drugs like lollies to their patients have let many parts of the community down.
